Augmented Reality and Civil Law Regulation of Business Relations

Digital technologies are swiftly getting into the material relations area, inflating it with innovative means of doing business. However, due to the high rates of digital technologies development, its legal regulation remains behind, so the use of selected digital technologies causes unpredictable business flow and diverse law enforcement policies. One such sphere originated from digitalization development is augmented, virtual, and mixed reality. Due to the ability of legal doctrine to react to social and legal changes quicker than a legislator, the array of Russian does and foreign publications about augmented reality, in general, its technologies and platforms, in particular, indicated that the widest and the most important area of affected social relations enforcement is intellectual property. In this article, the authors discover terminology origins of the augmented, virtual, and mixed reality sphere and reveal specific aspects of its practical use, demanding prior legal regulation. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.