Language Deformation and the Rebirth of Myth

The re-mythologizing of modern culture, that is the return of archaic myths and professional mythmaking to arts, politics, advertising and mass communications, transferred the academic problem of myth to the category of topical issues. To study this "new" mythological consciousness, it is essential to know the structure of classical myth. This article examines the theoretical perspective on the problem of myth and the mythical the concept of myth in relation to language, proposed by the French philosopher and literary critic Roland Barthes. Special subject of the article is the relationship of modern myth and language, similarity and distinction of archaic mythological and modern mythologized mass thinking.