FEATURES OF MEDIA DISCOURSE PRACTICES OF JOURNALISTS IN THE GLOBALIZING INFORMATION SPACE

The article analyses the role and meaning of phraseological units in oral practice of journalists in the aspect of modern education in media. Due to informatization the issue of study process in modern knowledge is stated, especially in language education. Text here becomes a verbal message to public. The article deals with the features of understanding and use of special speech units - phraseological units, objective regularities of the correlation of factors contributing to the emergence of phraseological meanings, SPU classes (somatic phraseological units), reveals a key component in them - a grammatically controlled word that forms a metaphorical meaning and is its semantic centre. The use of phraseological units in the speech of a journalist contributes to the development of a language flair, which is especially necessary for the professional activity of a journalist in the conditions of new challenges of the modern information age. Phraseological units as special speech units occupy a special place in modern media practice, and knowledge of their key supporting structural components allows the journalist to correctly and adequately fulfill his professional duties in transferring, reflecting and covering information contained in the media message. The article proposes a universal way to identify the semantic key in phraseology that will help the journalist to master, correctly perceive a linguistic unit and accurately convey its meaning to a mass audience. (C) 2017 Published by Future Academy www.FutureAcademy.org.UK