MEDIOLOGY AS A COMPLEX SCIENCE (Pragmatic Potential of Linguistic Research)

The review is a response to the paper by A.P. Sukhodolov and M.P. Rachkov entitled "Mediology as a science of the future", devoted to making preliminary conclusions of the discussion on the media theory, interpretation of modern theoretical and empiric media sphere research assessment that found its implementation in publications on the pages of Theoretical and Practical Issues of Journalism. The problems of mass media theory are an object of journalism and mass media specialists' scrutiny. The discussion of the mass media terminology shows how important and relevant it is to have linguists studying various scientific paradigms involved into it. The author explores the problems of linguistic research of the complex media science pragmatic potential, putting an emphasis on its new sides and aspects of research.