Anti-, Non-, and Dis-: the linguistics of negative meanings about youtube

The aim of this research paper is to reveal and explore the negative concepts, i.e. anti-values, verbalized in the professionally compiled media texts on the topic of YouTube as they shape the idea of what YouTube is and how it functions. The authors identify anti-values in the newspaper and magazine articles, reveal linguistic means through which they are implemented, as well as define their relationship with the context. The authors attempt to rationalize the use of anti-values in the texts about YouTube and provide a commentary on both linguistic and extra-linguistic features of these entities. Anti-values reflect concepts, phenomena, ideas or notions that are deemed unacceptable or undesirable in some cases universally, and in some specifically by the users of the platform or those affected by it. The research findings can be used in both axiological and socio-linguistic studies conducted for pragmatic, scientific or educational purposes. © 2020 The AuthorsArts & humanities; Anti-values; Axiology; Discourse analysis; Value system; YouTube © 2020 The Authors

Authors
Shiryaeva T.A.1 , Arakelova A.A.1 , Tikhonova E.V. 2, 3 , Mekeko N.M. 3, 4
Journal
Heliyon
Publisher
Elsevier Ltd
Number of issue
12
Language
English
Status
Published
Link
External link
DOI
10.1016/j.heliyon.2020.e05763
Number
e05763
Volume
6
Year
2020
Organizations
  • 1 English Language and Professional Communication Department, Pyatigorsk State University, 9, Kalinin Avenue, Stavropol Krai, Pyatigorsk, 357532, Russian Federation
  • 2 Department of Foreign Languages, MGIMO University, 76, Prospect Vernadskogo, Moscow, 119454, Russian Federation
  • 3 Faculty of Science, Department of Foreign Languages, Peoples' Friendship University of Russia (RUDN University), 6, Miklukho-Maklaya Street, Moscow, 117198, Russian Federation
  • 4 Department of Linguistics and Professional Communication, Moscow State University of Food Production, 11, Volokolamskoye Shosse, Moscow, 125080, Russian Federation
Keywords
Anti-values; Arts & humanities; Axiology; Discourse analysis; Value system; YouTube
Date of creation
20.04.2021
Date of change
20.04.2021
Short link
https://repository.rudn.ru/en/records/article/record/72530/
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