Мировая экономика в XXI веке: Value and Values: сборник материалов Международной научно-практической конференции. Москва, РУДН, 7 декабря 2018 г..
РУДН.
2019.
P. 96-100
POSITIVE AND NEGATIVE EXAMPLES OF PR-CAMPAIGNS ON THE EXAMPLE OF NESQUIK COMPANY
The purpose of this article is to identify unsuccessful and successful PR campaigns of Nesquik Company through communication channels with digital consumers in order to clarify mistakes made by the company when choosing marketing tools for promotion. The conclusion summarizes all the mistakes made by Nesquik during the strategies and choice of channels that the company used during the promotion their business.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
96-102
Status
Published
Year
2019
Organizations
- 1 Peoples' Friendship University of Russia
Keywords
PR-campaign; communication channels; digital interaction; corporate identity; internet marketing; promoting; promotional tools
Date of creation
20.02.2020
Date of change
20.02.2020
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Other records
Управление наукоемкими отраслями промышленности России : проблемы и перспективы.
Российский университет дружбы народов (РУДН).
2019.
P. 96-107