THE USAGE OF COMMUNICATION CHANNELS ON THE EXAMPLE OF NIKE PR-CAMPAIGNS

This article is aimed at the study of communication channels and their application in PR-campaigns. The choice of the communication channels depends on the target audience that needs to be reached. The examples are based on the PR- campaigns conducted by Nike. The most successful and commonly used communication channels were allocated on the basis of the above-mentioned examples.

Authors
Kardanova A.A. 1
Conference proceedings
Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
90-95
Status
Published
Year
2019
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
communication channels; PR-campaign; media; outdoor advertising; the Internet; social networks; events; target audience
Date of creation
20.02.2020
Date of change
20.02.2020
Short link
https://repository.rudn.ru/en/records/article/record/58898/
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