Рекламный вектор - 2019: новые реалии.
Российский университет дружбы народов (РУДН).
2019.
P. 90-94
This article is aimed at the study of communication channels and their application in PR-campaigns. The choice of the communication channels depends on the target audience that needs to be reached. The examples are based on the PR- campaigns conducted by Nike. The most successful and commonly used communication channels were allocated on the basis of the above-mentioned examples.