Защита окружающей среды: взаимодействие международного и национального права = Protection of Environment: Interaction Between International and National Law.
Российский университет дружбы народов (РУДН).
2019.
P. 62-70
PROCTER & GAMBLE UNSUCCESSFUL PR-CAMPAIGNS ACCORDINGTO THE MARKETING-MIX CONCEPTION
The aim of this article is to discover unsuccessful PR-campaigns of Procter & Gamble company according to 4P strategy in order to define mistakes the company made while choosing marketing tools for promotion. The conclusion summarizes all the mistakes Procter & Gamble made while strategies the company used during the promotion in their businesses.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
62-70
Status
Published
Year
2019
Organizations
- 1 Peoples' Friendship University of Russia
Keywords
Marketing-Mix; 4P strategy; marketing; launching product; PR-campaign; promoting
Date of creation
20.02.2020
Date of change
20.02.2020
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Диалог цивилизаций: Восток-Запад : материалы XIХ научной конференции студентов, аспирантов и молодых учёных. Москва, 30 января 2019 г..
Российский университет дружбы народов.
2019.
P. 62-72