7 EFFECTIVE WAYS TO BUILD YOUR PRODUCT'S BRAND AWARENESS

Objectives We conduct our research of successful and unsuccessful PR campaigns of worldwide brands, such as IKEA, Coca-Cola, Pepsi, Nike, Nesquik and P&G and we reveal 7 key ways to build brand awareness.Methods The research involves the analysis of successful and unsuccessful PR campaigns examples.Results Some worldwide companies use the 4Ps strategy. In order to increase brand awareness, it is important not only to focus on advertising and promotion, but also to take into account such aspects as: price, product, place and promotion. The identified mistakes in non-compliance with this strategy helped to identify the main ways to increase brand awareness.