Markers of the affecting model in contemporary political media communication

The political and socio-economic situation in society produces certain conditions for a successful or unsuccessful political media communication flow. Mass media influence the socio-economic and political life of the country. Media discourse mirrors socio-economic and cultural relations within and between states and defines the interests of the contemporary society. Institutional, stereotypical and mythological markers of the affecting model in today's political media communication are identified in this article within the framework of the discourse and the influence theories. In the article is established that the political language of the mass media reveals the peculiarities of linguistic consciousness, mentality, individual and mass speech behavior reflecting the institutional, stereotypical and mythological markers of the reactive model in the contemporary political media communication. © 2017, Slovenska Vzdelavacia Obstaravacia. All rights reserved.