ЛОЗУНГИ В ПОЛИТИЧЕСКОМ ЯЗЫКЕ РАННЕГО СОВЕТСКОГО ОБЩЕСТВА (ПО ПИСЬМАМ В РЕДАКЦИЮ "РАБОЧЕЙ ГАЗЕТЫ" 1924-1925 ГГ.)

В данной статье рассматривается проникновение политических лозунгов в массы под влиянием пропаганды и агитации со стороны власти и органов печати в условиях НЭПа. Анализ данного вопроса позволяет понять механизм обратной связи в диалоге «власть-общество» на примере того, как массы воспринимали новые языковые константы и перемены, которые им предлагала власть.

SLOGANS IN POLITICAL LANGUAGE OF EARLY SOVIET SOCIETY (FROM LETTERS TO "RABOCHAYA GAZETA" EDITORIAL OFFICE IN 1924-1925)

This article deals with the penetration of political slogans into the masses of the Soviet people due to the governmental and press propaganda and agitation in the conditions of the NEP. This issue analysis helps to understand people''s reaction to the new linguistic constants and changes that the government offered them. Thus, the author managed to trace the feedback mechanism in the dialogue between "authorities and society". The analysis enables to state that the government's and press bodies' propaganda and agitation in the Soviet Union in the middle of the 1920s had a very big influence on the biggest part of the Soviet society. The analysis of the slogans showing the extent of the penetration of the political language into the socio-political and even everyday life demonstrates that almost every question that a Soviet citizen faced was politicized one way or another. The author concludes that the mechanism is deeply opposite to the democratic institutionalization of the so-called European type of society. At the same time this mechanism was traditional for Soviet people despite the change of the ideological paradigm and political rhetoric in the specific historical conditions of the “new” Soviet society.