Political facebook posts using ideological symbols for media image designing of russia as enemy

The article examines the using of ideological symbols in political Facebook posts for media image designing of Russia as enemy. The political posts with ideological symbols in the social network Facebook in Russian and English make the material of research. The complex methods of analysis of the ideological symbols for media image designing of Russia as enemy in the modern virtual society are used. The inductive, descriptive and comparative, cognitive and discursive, semantic, definitional, functional and stylistic analysis is carried out. For the complex analysis of political Facebook posts in the modern media discourse, verbal means of ideological symbols influence on the addressee in modern foreign-language and Russian mass media linguacultural, linguapragmatic, discursive approaches are applied. In the article, we realize the aim of the study. We identify the role of ideological symbols in political Facebook posts in the modern society. The ways of analysis are useful for development of communication theory, linguapragmatics, sociolinguistics, cultural linguistics, media linguistics, virtual linguistics. In the article, we establish that in the analysis process of political posts of social network Facebook the negative image of Russia forming feeling of the coming threat, the sensation of fear proceeding from Russia, and, in this regard, fears of Facebook users comes to light. © 2016 Zheltukhina et al.