This work highlights the discovered in-situ analytical reaction between primary/secondary alcohols and nitrogenous bases (pyridine, quinoline) that involves the substitution of hydroxyl groups for nitrogen-containing charged species and proceeds in an ionization region of Direct Analysis in Real Time mass spectrometry (DART-MS) instrument at gas stream temperature of 150–450 °C. Resulted cations provide strong signals in mass spectra and this ensures high sensitivity of the analysis. Collision induced dissociation of such precursor ions gives rise to characteristic and simple fragmentation mass spectra revealing mainly protonated nitrogenous bases and carbonium cations resulting from the elimination of neutral nitrogen-containing bases. The dependence of signal response on gas stream temperature was elucidated. It was also found that, independently of gas stream temperature, high volatility low-molecular weight alcohols did not demonstrate characteristic DART spectra owing to a high rate of desorption/evaporation which does not provide sufficient probability of the reaction. To the best of our knowledge, this type of specific reactions in a plasma-based source of DART mass spectrometer is reported for the first time. It represents a new and interesting derivatization approach providing a rapid and sensitive complement method for the detection and identification of individual monools of various origin, profiling plant sterols and other steroid alcohols in different matrices. © 2019 Elsevier B.V.