Cross-cultural competence of personnel as one of the key success factors of a multinational company in globalization

As the globalization process is gaining its influence and novel technologies are rapidly developing, the very nature of modern organizations is becoming more dynamic, innovative and eager to cooperate on the international level. Nowadays intercultural communications become a crucial element of progressive companies' activities. These activities inevitably lead to a range of cross-cultural issues due to differences in behavior, mindset and values of those coming from different cultural backgrounds. Under the circumstances of international business, cultural differences sprout misunderstanding and confusion, which eventually leads to poorer performance of an organization as a whole. Therefore, cross-cultural competence in international business environment becomes as vital as the professional one. The goal of the present work is to investigate the influence of cross-cultural competence on personal performance of employees in multinational companies. Copyright © 2018 International Business Information Management Association (IBIMA).

Authors
Publisher
International Business Information Management Association, IBIMA
Language
English
Pages
6891-6900
Status
Published
Year
2018
Organizations
  • 1 RUDN University, Russian Federation
Keywords
Cross-cultural competence; Globalization; International business environment; International communications; Personal performance; World economy
Date of creation
19.07.2019
Date of change
19.07.2019
Short link
https://repository.rudn.ru/en/records/article/record/38391/
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