Lexical Resources of The Modern Russian Economic Media Text

At the present time, there is a pronounced tendency of growing interest in the language side of economic media texts. The language of media texts is a functional-style system in which the principles of a common literary language are realized through stylistic efforts, expressed by a conscious attitude towards the selection and organization of language means. In accordance with the specific needs of diverse editions, the modern Russian economic media text is replenished with various lexical resources. Invading into the language of media texts, these resources determine the language norm, making the economic media text bright and attractive to the reader. The purpose of this study is to analyze the process of penetration of modern economic media text of borrowing, rethinking, colloquial vocabulary, various figurative means. The leading approaches to the study of this problem are the lexical-semantic method and the method of communicative-discursive analysis. The article substantiates the scientific and theoretical approaches to the study of the essence of the concepts "publicistic style" and "conversational style", highlights their linguistic signs. In the course of this research, the causes and factors that determine the use of various lexical resources in economic media texts were identified. Their functions were described and the features of their use in media texts of "The Kommersant" newspaper were analyzed. The materials of the article have the theoretical importance for scientific research in the field of philology and can be used to determine the nature of the interaction of colloquial, common literary and special vocabulary. The practical significance of this research is determined by the possibility of using it for courses in the style of the modern Russian language and various special courses in linguistics.