The Communicative-Ethnographic Approach in Teaching Foreign Language and Culture

The article defines and clarifies the concept of the communicative-ethnographic approach in two directions: “communicative” and “ethnographic”. The ethnographic approach allows us to consider the interaction of cultures of different ethnic groups that reside in a particular area. The implementation of this approach from the point of view of cultural studies is similar to its implementation from the point of view of sociology. The formation of communicative and intercultural competencies (foreign language) is one of the important goals of teaching a foreign language. This approach is intended of foreign language and culture under the conditions of linguistic and sociocultural environment, also, it remains one of the cultural learning approaches towards the language. Some characteristics of the communicative-ethnographic approach state about the didactic and methodological potentials of immersion in a linguistic and cultural environment with the intention to study a foreign language and culture.