THE PRACTICE OF EFFECTIVE ADVERTISING FOR THE GENERATION OF BUZZERS IN RUSSIA

The increase in the number of consumers of advertising messages from the generation of buzzers led to the creation of this article. The scientific work analyzes the characteristics and personal values of generation Z, considers examples of building communication with young people from large Russian companies, such as STS and Ural Bank. Conclusions are obtained on how to build effective communication with buzzers. To complete this, it is necessary to rely on the visual component, since long texts do not arouse interest among young people. In addition, to keep the interest of the younger generation in advertising, direct interaction with them is required, as they have problems with concentration.