HOW NEURAL NETWORKS CAN MAKE CURRENT AND FUTURE MARKETERS' LIFE EASIER

In the article, the author considers the concept of a neural network, the use of neural network technology in the modern world, and in particular by specialists in the field of marketing communications, as well as the prospects for the development of this technology and a visual example of its use "in action". Nowadays, neural networks are developing rapidly, which is why every day their use in order to facilitate work in various fields of activity is becoming more and more effective. The field of marketing is no exception, and in this article the author explains how neural networks can help people who work in it to automate and / or simplify part of the workflow. However, not only work can become easier, but also the training of future marketers. The final part of the article is the case “Marketing Communication Plan for a Huawei Smartphone”, executed by the ChatGPT neural network to demonstrate the capabilities of the technology when used correctly.