Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II. 2023. P.. 303-305
FEATURES OF THE CHINESE CAR BRAND PROMOTION IN THE RUSSIAN AND FOREIGN MARKETS
The article is devoted to the peculiarities of the promotion of Chinese automobile brands in the Russian and foreign markets. Due to the sanctions imposed on the Russian Federation, the promotion of all car brands is becoming more complicated. The authors emphasize that the methods of promotion that were before are irrelevant now and we need to look for new methods to effectively promote Chinese car brands.
Authors
Conference proceedings
Publisher
РУДН
Language
English
Pages
310-313
State
Published
Year
2023
Organizations
- 1 RUDN University
Keywords
automotive market; marketing communications; promotion; brands; foreign market; automotive business; promotion methods; features of communication
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Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II. 2023. P.. 313-316