CUSTOMER LOYALTY PROGRAM

The article discusses the concept of a loyalty program, explains why it is needed, what types exist. It also describes the steps when creating it.

Authors
Chekushina Sofya 1
Conference proceedings
Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II
Publisher
РУДН
Language
English
Pages
17-21
State
Published
Year
2023
Organizations
  • 1 RUDN University
Keywords
loyalty; customers; program; companies
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