Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II. 2023. P.. 65-68
CURRENT MARKETING STRATEGIES FOR RUSSIAN COMPANIES ENTERING THE CHINESE MARKET
This article discusses the current marketing strategies for Russian companies entering the Chinese market. The article describes the reasons why it is beneficial for Russian companies to enter the Chinese market, as well as the main difficulties that companies may face when entering this market. In conclusion, the article provides recommendations for Russian companies entering the Chinese market.
Authors
Conference proceedings
Publisher
РУДН
Language
English
Pages
69-72
State
Published
Year
2023
Organizations
- 1 RUDN University
Keywords
marketing strategies; chinese market; russian companies
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Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II. 2023. P.. 72-76