EVENT MARKETING AS A WAY TO INCREASE LOYALTY

The article discusses the stages of event marketing, the problems of event marketing development in Russia, the main trends of events in 2022, as well as an analysis of how holding events affects consumer loyalty, and the main success factors of SPIEF 2022.

Authors
Azarova Anastasiia 1
Conference proceedings
Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II
Publisher
РУДН
Language
English
Pages
12-14
State
Published
Year
2023
Organizations
  • 1 RUDN University
Keywords
event marketing; event; consumer loyalty; trends; promotion
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