Innovation and IT Technologies as the Main Element of a Dynamic Business Model

In the twenty-first century, there has been a significant increase in the importance of introducing innovations in the activities of a business organization in measuring their competitiveness of various innovations, enterprises and even countries, and innovations often consist in accelerated digitalization and the introduction of IT technologies. The modern world is rapidly expanding in the direction of digital and post-industrial development, and the change is so profound that the economic development paradigm is changing the economic structure of organizations. Studying the application of various innovative products, systems in the context of the development of innovative activities, digitalization is the main task for many global companies, including the Russian Federation.