COMPARATIVE ANALYSIS OF METAPHORICAL MODELING IN RUSSIAN AND ANGLO-AMERICAN CULTURES

The research is devoted to a comparative analysis of metaphorical modeling in Russian and Anglo-American cultures. The research is carried out in the field of cognitive linguistics and the theory of argumentation. In the article is investigated the meaning of a metaphor in general.

Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
167-171
State
Published
Year
2015
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
comparative; analysis; metaphor; advertising; culture
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