Труды Оренбургского института (филиала) Московской государственной юридической академии.
Оренбургская областная общественная организация Попечительский совет Оренбургского института (филиала) Государственного образовательного учреждения высшего профессионального образования Московская государственная юридическая академия.
2018.
P. 84-87
The Study of the Conformity of Marketing Solutions To the Concept of Sustainable Consumption
The article is devoted to the analysis of the concept of sustainable consumption, which is becoming more popular with every day. Differences between traditional and sustainable consumption and consumerism are justified, the main range of problems analyzed by different authors on this topic is summarized and analyzed. Conclusions are made about the relevance of further studies of sustainable consumer behavior. The necessity of using the fuzzy-multiple approach for the study is substantiated.
Authors
Konnikov E.A.1,
2
,
Konnikova O.A.2
,
Bogacheva T.V.
3
,
Yuldasheva O.U.2
Conference proceedings
Publisher
International Business Information Management Association
Language
English
Pages
5226-5232
Status
Published
Organizations
- 1 Peter the Great St.Petersburg Polytechnic University
- 2 Saint Petersburg State University of Economics
- 3 Peoples Friendship University of Russia
Keywords
sustainable consumption; sustainable marketing; consumerism; fuzzy-multiple approach
Date of creation
20.10.2018
Date of change
20.10.2018
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