Воздействие рекламы на современную российскую молодежь

Advertisement Influence on the Contemporary Russian Youth

The Ad's influence study on the contemporary Russian youth is an important constituent of the sociological research nowadays because the advertisement became evidently a social phenomenon which forms the value orientations, norms and patterns of behavior and mentality. Advertisement is now an integral part of youth life. Social orientation of advertisement reflects the society's level of development, economic one, as well.