PRAGMATIC ANALYSIS OF CHINESE AND ENGLISH ADVERTISING SLOGANS

The objective is to identify the cultural pecularities between Chinese and English slogans. The object of the research is advertising slogans. Tasks of the research are to identify the classification of illocutionary acts, analyze in pragmatic approach. Results of the study show that the Chinese and people of western culture look at the problem of pandemic differently because of national peculiarities. Novelty of this article lies in the comparison of languages from different groups.