AVIASALES - THE FLIGHT TO THE BRAND AWARENESS

The article is devoted to the brand marketing strategies analysis of the travel metasearch platform - Aviasales. The main aim of the analysis was to understand why Aviasales marketing works well enough to make it stand out from other brands of the same niche. The conducted content-analysis showed that the use of simple things made in a different and creative way can make a brand become unique and recognizable. Nowadays, such marketing strategy is considered to be the best and can be applicable to any brand in order to attract new customers.