MEDIA LANGUAGE UNDER CONDITIONS OF MEDIA CONVERGENCE: LINGUISTIC AND EXTRA-LINGUISTIC PERIODS OF ITS DEVELOPMENT Article Adyrbekova M.K., Baranova E.A., Shnaider A.A., Shaidullina A.R., Sabaeva E.K., Khuziakhmetov A.N. XLinguae. Slovenska Vzdelavacia Obstaravacia. Vol. 12. 2019. P. 103-118