MEDIA LANGUAGE UNDER CONDITIONS OF MEDIA CONVERGENCE: LINGUISTIC AND EXTRA-LINGUISTIC PERIODS OF ITS DEVELOPMENT ArticleAdyrbekova M.K., Baranova E.A., Shnaider A.A., Shaidullina A.R., Sabaeva E.K., Khuziakhmetov A.N.XLinguae. Vol. 12. 2019. P.. 103-118