KOREAN WAVE AS A GLOBAL PHENOMENON: A SUBJECT FIELD REVIEW

Hallyu, also known as the Korean wave, is a relatively new phenomenon that has been able to spread all over the world for the last thirty years. This phenomenon covers many areas of our life: music, movies, TV series, comics, food, language, beauty sphere, thereby influencing it in one way or another. To explore this phenomenon, a subject field review was conducted in the Scopus database. In total, 319 suitable articles were found in the period from 2006 to 2021, after sorting by keywords, their number decreased. As a result, there were 30 suitable articles that were selected and used in this review. The main goal of this study is to collect all available relevant information on this topic, describe how Hallyu influences people's lives and also develop the sphere of mass media. The issue of the Korean wave as a global phenomenon in the consideration of different spheres of influence was analyzed. From the subject field literature review, the main and rather large gap from the already existing literature has been uncovered. For example: the impact of the Hallyu in the pandemic. It was also noted that most of the research on this topic was conducted in Asia, since the development and spread of this phenomenon primarily covered Asian countries. Besides, the Korean wave's influence on various spheres of people's lives was confirmed: films, music, comics, beauty sphere. This systematic review will help other researchers in the future to analyze in more detail the impact of Hallyu on various areas, to trace geographically in which countries the issue of the Korean wave is being raised more, and will also help in considering the impact of the Korean wave during the COVID-19 pandemic. The results of this review can be used by the professionals interested in the phenomenon of the modern Korean culture.