Conflictogenic Units in Modern Media Communication

The article studies lingual lexical and grammatical units that can be qualified (sometimes - in strictly defined contextual conditions) as conflictogens. A conflict text, being the result of a verbally expressed communicative clash of different views, inevitably includes units with explicit pejorative meaning. The analysis of such units is very important, since taking into consideration their pragmatic co-meanings makes it possible to form a culture of conflict interaction and, therefore, to cultivate a public communicative space. Based on the material of media discourse (especially media discourse of 2022), using linguopragmatic, sociolinguistic and contextual analysis, pragmatic characteristics of units that can be characterized as conflictogens have been determined. With the obvious disharmony of the interests between a person using a nomination and the object of the nomination, they do not violate social and ethical-linguistic standards. It seems the presented examples - antonomasias, the plural pejorative, zoomorphisms, precedent names and substandard nominations - do not contradict the principles of cultural conflict communication and therefore are quite possible in media space.