Opportunities of Educational Platforms in the Training of Specialists for the Tourism Industry: The Impact of Organizational and Methodological Factors of Training

Modern conditions of the labor market development require the training of specialists in the tourism industry of a new generation who are capable of constantly updating knowledge, using innovative approaches to professional activity, and designing personal growth through non-formal education. The purpose of the study is to analyze the influence of organizational and methodological factors of learning using an educational platform on the personal aspects of passing a massive open online course (MOOC). The article substantiates the relevance of using educational platforms for training specialists in the tourism industry on the MOOCs posted on them. An empirical study of the influence of various characteristics of educational platforms and MOOCs on the interest of specialists in the tourism industry, as well as on the perceived usefulness of using educational platforms to improve their professional level, has been carried out. It has been proved that various organizational and methodological factors of learning using an educational platform have an impact on such personal aspects of the perception of MOOCs by potential listeners as interest in passing MOOCs and the usefulness of MOOCs.