INTERCULTURAL COMMUNICATION AS A FACTOR OF COOPERATION OF SCIENCE, BUSINESS AND SOCIETY (EXPERIENCE OF GERMANY)

The aim of the study is to consider the role of intercultural communication as a factor in the interaction of science, business and society in the development of an innovative economy on the example of Germany. Intercultural communication is defined as a series of actions between people from different cultural backgrounds that require a process of exchange, negotiation and conveying of cultural differences through language and non-verbal gestures. The main focus of intercultural communication is the ability to be aware of the way in which cultural differences affect a communication process and its outcome. In this regard, it is interesting to note the experience of Germany, in which, to increase the innovative power, there are processes not only of investment in research on the part of the state and companies, but also real assistance in the formation of innovative processes with everyone who participates in the production of innovations. The paper demonstrates that strengthening intercultural communication, integrating persons with migrant backgrounds are aimed at making society more attractive. Only with the participation of cultural factors will all desirable and acceptable technologies be integrated into everyday life. Research results are quickly applied in practice and reveal their effect - an idea becomes an innovation. The main research method is the analysis of strategic planning documents in Germany, open departmental documents. It is emphasized that looking ahead, innovation should be anchored even more strongly at the center of society. Intercultural communication strengthens everyone's openness to social and technological innovation and change, enhancing scientific and business communication. Experience shows that it is important to encourage interested citizens to participate in the formation of innovation and political processes. The author concludes that intercultural communication provides a new quality of collaboration between science, business and society along the entire innovation chain. It plays the role of a factor that ensures the friendliness of the economic and business environment. Most likely, the advantage of this approach is that the knowledge and research needs of potential users are included in the process from the very beginning, and the relevant multipliers themselves take on the role of co-authors.