LEARNING FOREIGN LANGUAGES ON THE INSTAGRAM AND TIK-TOK PLATFORMS: PROBLEMS AND PROSPECTS FOR DEVELOPMENT

Nowadays, people spend more and more time online. Even the study of foreign languages is moving to the media environment. The most popular networks such as Instagram and Tik-Tok provide users with blogs of various thematic directions, including educational ones. In his book “The Shallows”, Nikollas Carr talks about the negative impact of Internet surfing, focusing on the loss of the ability to concentrate. However, social networks have won a place in the life of a modern person. This fact requires special attention of researchers in order to assess not only the negative impact but also to improve the positive aspects of the internet's impact surfing and social networks on the life of modern society. The article examines the popularity of the method of learning foreign languages in social networks, and it also evaluates its effectiveness. The authors analyze the mechanism of language acquisition from the point of view of cognitive sciences. The article presents the results of a survey among students studying foreign languages. To participate in the survey, 206 students at the Peoples' Friendship University of Russia (Institute of foreign languages and Faculty of Philology) in the study field of linguistics in the age category from 18 to 27 years were selected. The questions presented in the survey relate to effective methods of learning a foreign language according to the respondents. Moreover, the number of respondents using the social networks Instagram and Tik-Tok in order to learn a foreign language were analyzed. The survey is aimed at identifying the tendency of students to use social networks not only for entertainment but also for educational purposes. The digitalization of education has been noted by many prominent researchers, including A.L. Nazarenko, L.D. Efanova, V.L. Polyakov, M.A. Panutina, and many others. Many scientific articles provide a comprehensive theoretical basis for research. However, experimental methods of cognition are absent in many of the authors' works. The experiment is aimed at investigating the effectiveness of expanding the vocabulary through the use of blogs in social networks for learning a foreign language. The following methods were used in the research: experiment, sociological pull, analysis, method of induction, method of observation.