The development of information technologies, change of political system and other socio-political changes in the life of any state, leave an imprint on the linguistic consciousness of a typical native speaker. Notwithstanding, the national conceptual sphere or “naïve” linguistic picture of the world has undergone significant changes, for all the changes in the world around us are fragmentally recorded in the collective linguistic consciousness of Russian language native speakers. The concepts of “old age” that were relevant to the residents of our state three decades ago, have undergone significant changes. Negative attitude to the old age, pessimism, and a sense of the inevitable end of life, have been replaced by the hope of a “prosperous, happy, financially stable old age”. The younger generation does not hesitate to draw a parallel between such concepts as “old age” and “retirement” — this fact was recorded for the first time as previously, the scientific studies based on data from associative experiments, hadn’t noted similar approach. The above conclusions were obtained as a result of a chain associative experiment with the word-stimulus “old age”, which involves obtaining 3 reactions of students to this stimulus (on the basis of the Faculty of Philology of the RUDN). 99 students (aged 17—25), native speakers of the Russian language, were selected to participate in the experiment (these parameters are reflected in the questionnaire of the subjects). Due to the unfavorable epidemiological situation and the conditions of distance learning, the experiment was conducted in an online format using the MS Forms application. The obtained resulting associative-verbal network of the concept “old age” was compared with the characteristics of the above-mentioned concept, recorded in the Associative Dictionary of the Russian Language edited by Yuri Nikolaevich Karaulov. © 2021, RUDN UNiversity. All rights reserved.