The New Trend of Media Development in the Context of the Chinese Dream-Media Convergence

Driven by new media, technologies, media convergence has gradually become an important development direction for the reform of the media industry. In 2012, the imagination of the Chinese Dream was put forward. Under this framework, Chinese media has evolved from traditional media as the main battlefield in the past to being gradually influenced by new media, and now it has developed to the gradual integration of traditional media and new media. Under the influence of new media, how traditional media and new media will integrate and develop in the future is an important topic of this article. This article analyzes the problems and challenges in the operation mode, media literacy, and supervision system faced by the integration of traditional media and new media, explores the development trend of integration of traditional media and new media, and provides reference for the development of media integration. More importantly, in this article, the author calculated the lifestyle and media usage based on the Chinese population. And used the model to measure and predict the trend of new media usage. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.