Leadership and Students: Is There a Future for the Knowledge Economy in Russia?

In December 2016, there were interviewed students of the Bachelor’s and Master’s programs of the Institute of World Economy and Business (IWEB) of RUDN University. The goal was to study the generation Y, its worldview, the life values and priorities, the stereotypes, and various behavioral models for designing the system of internal and external communications of the organization. One of the research tasks was the identification of social models of this target audience, its ideas about future activities in the field of communications and its place in the profession, and the degree of readiness of the respondents to the new economic realities. The students were asked to answer anonymously the questions of the questionnaire, which included several content modules, including the aspects of leadership and creativity. Following the results of the study, we not only received general conceptual results that give a detailed description of the study of the target audience in a wide range of parameters but also formulated recommendations for the optimization of educational process, the improvement of educational programs, and the development of a corporate communications strategy of the organization to improve the reputation among the consumers of educational products. © 2018, Springer International Publishing AG, part of Springer Nature.