USE OF INNOVATIVE ACCOMMODATION FACILITIES AS A WAY TO ATTRACT NEW SEGMENTS OF THE TOURIST MARKET IN THE TYUMEN REGION

The increasing interest of tourists to visit the Tyumen region is due to many attractions, unique cultural monuments, recreational and natural resources, and hot springs. However, appropriate accommodation facilities or well-equipped hotels near thermal springs are not enough. The proposed concept of glamping as a modern accommodation facility can increase the attractiveness of a destination and positively impact tourism development in the region.