Active development of digital technologies (cloud, big data processing, business analytics, etc.), communication technologies, the Internet of things, which is based on a wide offer and the possibility of using a variety of sensors, and other machines that allow you to remotely transmit various data in real time about the operation of equipment, led to the emergence of a new model of business organization - a service model. The concept of the aggregate supply of industrial products and services for their operation, and the provision of them "as services" is gaining high development speed in the modern economy, capturing more and more new areas and areas of business. The article shows the essence, main features and benefits of predictive services, as the basis of the service model of a business, directions and prospects of its development. It is shown that the service business model provides a new level of competitiveness for both enterprises - manufacturers of equipment, and all participants in the value chain. The active development of modern intelligent digital systems allows to consider the service business model as a very promising direction for increasing the efficiency of production chains and building business ecosystems.