According to the authors, cross-border tourism in the coming years will have a rigid decline dynamics, this has been proven by cars by calculating static data. However, after the victory over the pandemic and if sanitary and hygienic standards are observed, the development of tourism will receive a new and powerful round of development. The intensification of cross-border cooperation is an important factor in increasing the competitive advantages of tourist regions, which can increase the multiplier effect of concentration of tourist services within cross-border territories, as well as diversify the production of tourist services through the active use of existing differences in natural, cultural, historical and economic conditions. The most common directions for the development of tourism in the transboundary territory of Kazakhstan will be: recreational, cultural and historical, rural and ecological. Thus, the tourism industry has ample opportunities for development and cooperation. © 2021. Academy of Strategic Management Journal. All Rights Reserved.