The article represents the results of a genre-thematic analysis of the most popular texts (as many as 1129) published on the Ficbook.net platform in 2019. Research shows that the authors belonging to Generation Z mostly tell stories (in prose, verse, non-fiction) about violence and sex. The study is innovative in relation to the empirical material that has not been previously investigated in the context of socialization of the digital generation. The authors of the article identify the features of socialization and motivation of representatives of "digital natives", their behavior on social networks and in real life. The obtained results (degree of attractiveness of certain topics, formats and genres for the audience of the largest Russian-language fan text site) can be useful for media professionals as well as psychologists, sociologists and teachers. © 2021, MSU Publishing House. All rights reserved.