A study of the reflection of current Russian-Cuban relationship in the content on the online news of the Cuban News Agency prensa latina

This study is developed on the basis of a current scenario in which Russian-Cuban relationship continues to strengthen. In this context, the official digital media of both countries play an important role in shaping the image of both states in current geopolitical conditions. This research analyzes the reflection of Russian-Cuban relationship in the current stage, taking into account the content of the news on the website of the Cuban news agency Prensa Latina. For this, a sample of intentional type (N = 453) was systematically analyzed (from July to August 2020), corresponding to the news published from January to July 2020 by Prensa Latina on its website in which Russia is mentioned. The methodology used allowed and helped the analysis of thematic content and the analysis of semantic content on the texts of Prensa Latina, combining qualitative and quantitative techniques, which showed that in the media agenda of Prensa Latina, during 2020, a higher priority was given to political issues, related to Russia, than to economy issues and society issues. Also, it was observed that in the content of Prensa Latina presents the political, economic and social news on Russia, in a way to make and create a positive image about Russia as a strong state on the readers. Thus, the political discourse reflects the current diplomatic relationship between the two governments at a high level. Copyright © 2021 by Academic Publishing House Researcher s.r.o.