Changes in the ways and forms of joint activity are usually evolutionarily: society changes and begins to 'produce' people capable of reproducing it. First of all, these are changes in the social role of the worker, which is performed today in a completely different coordinate system, under uncertainty and constantly changing 'rules of the game'. There are the following new trends in the labor market the disappearance of mass employment and development of precarious employment, the replacement of traditional labor relations with contractual ones, an increase in the worker's autonomy, and the transformation of preferences in the field of career building. At the same time, the role and demand for project activities in almost all areas of society are increasing for such activities can satisfy the needs of the contemporary person, including his interaction with other people. The project is not just a mechanism for achieving a specific goal, but a universal way of organizing the life world, which contributes to the emergence of special types of social interaction and individual self-realization. The 'project way of life', project thinking, and project perception of reality are developing. The project as a social phenomenon becomes an organizing principle not only in professional activity, but also in everyday life. The authors use the method of sociological typification which consists of identifying a type (ideal, social) that combines the most important characteristics of people belonging to a particular group. To explain the combination of these characteristics, the authors consider the social context of their development. The conducted analysis allows to identify a new social type - the project worker with a special combination of professional and personal qualities.