An Approach of the Current Cuban-Russian Relations in the Content on the Online News of the Russian Information Agency "RIA Novosti"

This study has been developed on the basis of the current scenario between Cuba and Russia where the relationship has been strengthened. It is an important requirement that would help to form a positive image and contributes to the development of the two countries, based on a long-term relationship, it is also the presentation of reliable content in the official media on the current relationship. The content expressed in the official digital media of both countries helps to create a favorable international image and opinion for both governments in the current geopolitical conditions arena. In the framework of this research, the content approach of the Russian news agency "RIA Novosti" is analyzed to find out the current reflection of Cuban-Russian relationship in this official media. Some evaluation criteria were defined as same as the analysis dimensions on the texts published by the RIA Novosti news on Cuba and it was done systematically from March to June 2020, an intentional sample (N = 273) was taken, corresponding to the news published from January to December 2019 on the RIA Novosti website. The methodology used allowed to carry out the thematic content analysis and the semantic content analysis of the "RIA Novosti" texts, combining qualitative and quantitative techniques, which showed that on the media agenda of "RIA Novosti", during 2019, it was given higher priority to issues on politics, related to Cuba, than to some issues on economy and society. Thus, it is inferred that, the "RIA Novosti's" language used, presents the political facts, economic and social news on Cuba, some the linguistic resources are used to influence positively the audience.