THE PECULIARITIES OF THE USAGE OF ANTHROPONYMS IN THE CUSTOMS DISCOURSE (BY THE MATERIAL OF THE TEXTS IN FRENCH PRESS)

The article focuses on characteristics of anthroponyms that function in French-language texts on customs topics that form the modern customs discourse. The definitions of anthroponyms presented in the works of linguists are analyzed, their important role in foreign professional communications is noted. The frequency of the use of foreign-language personal names in the customs texts of the French-language edition is examined and ways of their translation into Russian are noted. The presence of personal names of customs officers of various countries of the world, indicating their positions and field of activity, is one of the characteristic features of the studied French-language edition OMD Actualites, intended for customs officers of various countries of the world. Anthroponyms in the customs discourse are interpreted as a language tool with an attractive function, with the help of which the addressee focuses the attention of the reader on the role of personnel in the development of the customs service, provides the reader with the opportunity to compare aspects and results of customs activity on a global scale. The article presents a classification of constructions with anthroponyms, the information field of which reflects the structure of customs services of states - administrations, departments, associations, agencies, administrations, departments, divisions, as well as types of activities of the modern customs service. One of the characteristics of anthroponyms includes the applications accompanying them, common nouns as discursive factors of texts denoting the organizational system, toponyms, personnel aspects. The main ways of placing anthroponyms in the studied texts are revealed. They may be found in a pre-position in relation to the text with the use of the preposition par, the name of the customs officer and the name of the country. They may also be identified in a post position in relation to the text indicating the name of the employee and brief information about him; in the preposition in relation to the text indicating the name of the employee and extended information about him. It is noted that this information as an application with anthroponyms, performing an attractive function, does not have a certain framework and can vary from brief to extended. The peculiarity of the transmission of anthroponyms in the texts studied is the reflection of the social, economic, legal picture of the world through customs discourse.