Researching the processes determining the dominance of unique products in sales markets

The article is devoted to the study of processes that determine the dominance of unique products in the markets. The paper considers in stages the process of achieving a dominant position in the market by products. The postulates are formed providing the theoretical foundations for creating unique products. The process of predicting the compliance of the technical and economic characteristics of unique products with promising consumer expectations is described. © 2021 American Institute of Physics Inc.. All rights reserved.