The aim of this article is to provide a detailed analysis of the linguistic means of verbalization of the Russian emotion concept “hatred“. The article considers the results of the analysis that give evidence to the presence of different motivational and emotional bases in the concept structure. The data in the present study came from dictionaries, Russian National Corpus, and a linguistic survey. The methodological approach makes use of conceptual analysis, including conceptual modeling and etymological analysis of the name of the concept, a survey of respondents, which allows clarifying the differential features of the concept, analysis of lexical and phraseological means of its description as well as the corpus of contexts in which the concept reveals itself. The study is based on the semantic-cognitive and discourse approaches towards emotion research. © 2018, Slovenska Vzdelavacia Obstaravacia. All rights reserved.