PECULARITIES OF USING ALLUSIONS IN ECONOMIC DISCOURSE (ON THE BASIS OF ENGLISH-LANGUAGE NEWSPAPAERS

The research of allusions in economic discourse has assumed importance; a great number of researches is devoted to this subject due to interest in the issue of manipulating public's opinion and forming people's worldview by means of stylistic devices. The purpose of the present research is to identify regularities of usage of allusions in English-language newspapers. Theoretical background of the research includes critical analysis of linguistic works on economic discourse and allusions. The article includes statistical data on the frequency of different types of allusions in newspaper sections. The frequency of allusions used is defined by quantitative analysis. We are focusing on values, mood and economic tendencies of society that are integral parts of allusions and are stipulated by historical and cultural context; hence the need not just to provide statistical data, but to characterize the selected examples is reflected in the application of contextual analysis, descriptive and transformational methods. The research shows which newspaper sector has the greatest number of allusions and what type of allusions is prevailing in economic discourse. Special attention is given to the peculiarities of usage of specific types of allusions and their correlation with the intention of an author to present information with positive or negative connotation, which is amply employed in manipulation. Ultimately, the research reveals that the most widely used types of allusions in economic discourse are historical, cultural and religious ones. Value of their usage is that, in spite of an informative character of newspaper articles, allusions form readers' attitude to the topic and have undeniable emotive effect when emerging in the formal text saturated with clichés. The results of this research may be successfully used by teachers in delivering business English courses in linguistic departments.